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Knowledge, feelings and will are combined in one of those wonderful human mixtures capable of changing things. In this spirit, we developed the communication campaign "Share the best story." for ADMO (association of bone marrow donors). The campaign has been widespread in all high schools in Italy with the aim of sensitizing young people on the issue of donation, often the last chance of recovery for those who are suffering from leukemia, for example, or others serious blood diseases.
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