adm@maybe | 9 March 2026 PORTFOLIO Alfa Solare 2023-2025 Brand IdentityPhoto & Video ProductionWEBSITE What characteristics should the rebranding of a leading company in a technical and rigorous sector have if it wants to appear fresh while remaining relevant? Working on the image repositioning of a brand with almost forty years of history is a complex and extremely delicate task. Doing it with one of the world's largest players in the plastic extrusion market is even more so. In industrial B2B, "wow" is a dangerous word. Too much design can seem superficial. Too much creativity can seem not serious. But staying still while the market evolves? Even worse. A rebranding that involves all channels but always speaks the same language: precision, innovation, future. Alfa Solare has completely renewed itself thanks to a rebranding that involved all online and offline channels of the San Marino-based company. Whether it's communicating through images or videos, or developing a new website, or through a new campaign involving trade show stands, everything must speak the same language, and simply say "wow." We didn't overturn. We made it evolve. With a new logo that maintains authority but looks ahead. With a visual identity that respects the rigor of the sector but is not afraid to be contemporary. With the claim "Open to the future" as a true declaration of intent.