Maybe_admin | 13 March 2023 PORTFOLIO Pallacanestro Varese 2019 UX-UI DESIGN How do you tell the story of a team that represents Italian basketball history without falling into the rhetoric of the past? Pallacanestro Varese is not just any team. It's a piece of Italian basketball history. And this similar heritage deserved a digital presence up to standard, capable of speaking to both historic fans and new generations. A complete restyling of the web platform, straight to the point. In collaboration with Insology Studio, we worked on the website restyling which was updated and renewed in content organization, thinking of access to all sections in a responsive and highly user-friendly way. We wanted white and red to be the dominant elements within a fresh and modern layout, designed to give users a clear and immediate impact. And to tell the love we have for this team and that we know unites us with those who visit and frequent its site.