adm@maybe | 8 March 2023 PORTFOLIO Besenzoni 2021 – 2023 Photo & Video ProductionSocial Media Management When you work with a historic brand, how important is the responsibility of handling it with care? A historic brand of Italian nautical industry. One of the symbols of made in Italy quality exported worldwide. Besenzoni combines a local artisan approach, custodian of decades-old values, with an entrepreneurial vision of broad international scope. On this client you can't afford mistakes. You can't do "creative experiments." You can't play with the image of those who have spent generations building reputation. Listen before speaking. Understand before creating. Always respect. For Besenzoni we handled strategic planning in the digital field, paying particular attention to different international markets and the production of high-quality content, from photo/video productions to the development of 3D animations. The heart of the work was to build a narrative that respected tradition without seeming like a vintage catalog. Showing technological innovation without losing the artisan soul. Speaking to very different international markets while maintaining a coherent identity.