{"id":324,"date":"2026-03-09T10:04:24","date_gmt":"2026-03-09T09:04:24","guid":{"rendered":"https:\/\/www.maybeagency.com\/food-project-5\/"},"modified":"2026-04-13T14:42:30","modified_gmt":"2026-04-13T12:42:30","slug":"ramazzotti","status":"publish","type":"post","link":"https:\/\/www.maybeagency.com\/en\/ramazzotti\/","title":{"rendered":"Ramazzotti"},"content":{"rendered":"
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PORTFOLIO<\/p>\r\n <\/a>\r\n <\/div>\r\n

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Ramazzotti<\/h1>\r\n\r\n <\/div>\r\n
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2022 – 2025<\/p>\r\n <\/div>\r\n

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Creative Campaign<\/p>

Photo & Video Production<\/p>

PACKAGING DESIGN<\/p>

UX-UI DESIGN<\/p> <\/div>\r\n <\/div>\r\n

How do you rethink the packaging of an Italian icon?<\/b><\/h2>\n

Ramazzotti is Ramazzotti. A brand that has existed since 1815, that's in every bar in Italy, that has crossed generations. Touching such a bottle means taking on an enormous responsibility: making it more sustainable without losing its identity.<\/p>\n

The challenge was as technical as it was aesthetic. A new bottle was needed that would significantly reduce environmental impact, but that would continue to be recognizable at first glance.<\/p>\n<\/div>\r\n <\/div>\r\n\r\n\r\n\n\n\n

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Rethink everything while maintaining the essence.<\/h3>

We worked on the complete packaging redesign for Sambuca Ramazzotti. The choice to have the campaign say \"Same sambuca, new pack\" was already a declaration of intent: inside there's always the Sambuca you know, outside there's the commitment to a better future. A sambuca that remains good but becomes sustainable, since the bottle significantly reduces its environmental impact without compromising on quality.<\/p>\n

We also took care of the new website, where every visual element tells this evolution: where traditional packaging meets contemporary sustainability. The result holds together history and future, tradition and innovation.<\/p>\n

A project that demonstrates a simple thing: you can change while remaining yourself.<\/p>\n <\/div>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n\r\n\n\n\r\n

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\r\n \"\" <\/div>\r\n \r\n <\/div>\r\n \r\n <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35,18,13],"tags":[38,39],"class_list":["post-324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-evidenza","category-creativity-agency","category-photo-video","tag-packaging-design","tag-ux-ui-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":77,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"predecessor-version":[{"id":4083,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/posts\/324\/revisions\/4083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/media\/151"}],"wp:attachment":[{"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/tags?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}