{"id":3464,"date":"2026-03-09T10:03:00","date_gmt":"2026-03-09T09:03:00","guid":{"rendered":"https:\/\/www.maybeagency.com\/francesco-mazzeo-2\/"},"modified":"2026-03-09T10:05:01","modified_gmt":"2026-03-09T09:05:01","slug":"step-out","status":"publish","type":"post","link":"https:\/\/www.maybeagency.com\/en\/step-out\/","title":{"rendered":"Step Out"},"content":{"rendered":"
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PORTFOLIO<\/p>\r\n <\/a>\r\n <\/div>\r\n

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Step Out<\/h1>\r\n\r\n <\/div>\r\n
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2024-2025<\/p>\r\n <\/div>\r\n

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Brand Identity<\/p>

Photo & Video Production<\/p>

Social Media Management<\/p> <\/div>\r\n <\/div>\r\n

How do you build a project around an athlete without\nmaking it look like yet another personal brand of a famous player?<\/h2>\n

Because, let's face it, we've seen (and done) too many. Logos with initials, self-promotional content, the usual champion rhetoric. All already seen, all already forgotten.<\/p>\n

But Awudu Abass is not just a top-level athlete in Italian and international basketball. He was a protagonist of the Italian national team, and above all the editor of a podcast and lifestyle project that deserved something completely different.<\/p>\n<\/div>\r\n <\/div>\r\n\r\n\r\n\n\n \r\n

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A unique project in the sports world. Which then paved the way for all the others.<\/h3>

We didn't build a personal brand. We helped grow Step Out: a platform that talks about basketball, fashion, and lifestyle hosted in a completely innovative way for the Italian market by a professional athlete still active.<\/p>\n

Between a live episode and a tournament on the court, Abi Abass gathered around him a strong and loyal community of basketball and fashion enthusiasts, without disdaining an attentive and profound look at the world around us.<\/p>\n

In this phase of Step Out, we took care of everything: from brand identity restyling, to social content and photo and video productions that tell real stories. No poses. No filters. Just its host and his vision of storytelling.<\/p>\n

Thanks to his approach, Step Out made history and, from there on, podcasts by professional athletes sprouted like mushrooms. In other words: it doesn't matter to let people know you're the best, it's enough to be sure to inspire even just one other person in the world around you.<\/p>\n <\/div>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n\r\n\n\n\r\n

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