{"id":366,"date":"2023-03-13T11:52:19","date_gmt":"2023-03-13T10:52:19","guid":{"rendered":"https:\/\/www.maybeagency.com\/sport-project-8\/"},"modified":"2026-02-06T12:08:13","modified_gmt":"2026-02-06T11:08:13","slug":"lega-basket-serie-a","status":"publish","type":"post","link":"https:\/\/www.maybeagency.com\/en\/lega-basket-serie-a\/","title":{"rendered":"Lega Basket Serie A"},"content":{"rendered":"<div class=\"primo-blocco-progetto-cont\">\r\n        <div class=\"back-cont fade-in-up\">\r\n            <a href=\"https:\/\/www.maybeagency.com\/en\/#to-works\">\r\n                <img decoding=\"async\" src=\"https:\/\/www.maybeagency.com\/wp-content\/themes\/maybe\/assets\/freccia.svg\" alt=\"\" title=\"\">\r\n                <p>PORTFOLIO<\/p>\r\n            <\/a>\r\n        <\/div>\r\n        <div class=\"primo-blocco-progetto-cols fade-in-right\">\r\n            <div class=\"primo-blocco-progetto-prima-col\">\r\n                <h1 class=\"fade-in-left\">Lega Basket Serie A<\/h1>\r\n\r\n            <\/div>\r\n            <div class=\"primo-blocco-progetto-seconda-col\">\r\n                <p>2020<\/p>\r\n            <\/div>\r\n            <div class=\"primo-blocco-progetto-terza-col\">\r\n                <p>Creative Campaign<\/p>            <\/div>\r\n        <\/div>\r\n        <div class=\"primo-progetto-testo fade-in-up\"> <h2 class=\"p1\"><b>How do you celebrate 50 years without falling into nostalgia?<\/b><\/h2>\n<p class=\"p1\">For LBA's 50th anniversary, it was necessary to think of a new TV spot that would tell the world why basketball is a whole other sport.<\/p>\n<p class=\"p1\">Such a milestone deserved something unique. Something that wasn't just celebratory, but spoke to the present and future of Italian basketball.<\/p>\n<\/div>\r\n    <\/div>\r\n\r\n\r\n\n\n    \r\n    <div class=\"una-colonna-cont fade-in-right una-colonna-margine\">\r\n\r\n                    \r\n                \r\n                \r\n                                    <div class=\"una-colonna-video vimeo-cont\">\r\n                        <div class=\"video-thumb\" style=\"background-image:url(https:\/\/i.vimeocdn.com\/video\/1665728705-34bd85c873c2f46846bfcca45804767c6302ba013b02423f1638ec4b14a469a4-d_1280?region=us.jpg)\"><\/div>                        <figure class=\"video-iframe video-autoplay\" data-width=\"1920\" data-height=\"1080\">\r\n                            <iframe title=\"video\" src=\"https:\/\/player.vimeo.com\/video\/824058888?share=copy?&#038;controls=1&#038;title=0&#038;loop=true&#038;dnt=1\" allow=\"autoplay\" frameborder=\"0\"><\/iframe>\r\n                        <\/figure>\r\n                    <\/div>\r\n                \r\n                    \r\n    <\/div>\r\n\r\n\r\n\n\n    \r\n    <div class=\"una-colonna-cont fade-in-right una-colonna-margine\">\r\n\r\n                    \r\n                                    <div class=\"una-colonna-testo\">\r\n                                                    <h3 class=\"has-archivo-font\">It makes no sense to make one video when you can think of two, and double the value through two independent narratives.<\/h3>                                                <p class=\"p1\">To celebrate 50 years of Lega Basket Serie A, we conceived and directed the TV spot, in collaboration with Infront, combining basketball values with a fresh and international image.<\/p>\n<p class=\"p1\">But an important championship like LBA couldn't start without a unique and exclusive trophy. For this trophy, we created a second video content that told its story, all phases of the making of, from the first idea on a sketch to the actual realization in one of the most iconic places in world sports.<\/p>\n<p class=\"p1\">A journey inside the creation of a symbol. A story that shows how something special is born when there's vision, care, and respect for what you're building.<\/p>\n<p class=\"p1\">The result? Not one but two contents that don't just talk about basketball, but about craftsmanship, passion, and attention to detail. Exactly the secret ingredients that make basketball a whole other sport.<\/p>\n                    <\/div>\r\n                \r\n                \r\n                \r\n                    \r\n    <\/div>\r\n\r\n\r\n\n\n    \r\n    <div class=\"una-colonna-cont fade-in-right una-colonna-margine\">\r\n\r\n                    \r\n                \r\n                \r\n                                    <div class=\"una-colonna-video vimeo-cont\">\r\n                        <div class=\"video-thumb\" style=\"background-image:url(https:\/\/i.vimeocdn.com\/video\/1665815922-1931371c3d405a14bc45db244a997110371998845ac9cd3d226fca6b6a456b98-d_1280?region=us.jpg)\"><\/div>                        <figure class=\"video-iframe video-autoplay\" data-width=\"1920\" data-height=\"1080\">\r\n                            <iframe title=\"video\" src=\"https:\/\/player.vimeo.com\/video\/824121764?share=copy?&#038;controls=1&#038;title=0&#038;loop=true&#038;dnt=1\" allow=\"autoplay\" frameborder=\"0\"><\/iframe>\r\n                        <\/figure>\r\n                    <\/div>\r\n                \r\n                    \r\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35,4,18],"tags":[],"class_list":["post-366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-evidenza","category-agency","category-creativity-agency"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/posts\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":30,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"predecessor-version":[{"id":3961,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/posts\/366\/revisions\/3961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/media\/151"}],"wp:attachment":[{"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.maybeagency.com\/en\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}