{"id":3709,"date":"2026-03-09T10:06:50","date_gmt":"2026-03-09T09:06:50","guid":{"rendered":"https:\/\/www.maybeagency.com\/207-amaro-locale-2\/"},"modified":"2026-04-13T14:32:43","modified_gmt":"2026-04-13T12:32:43","slug":"oakley","status":"publish","type":"post","link":"https:\/\/www.maybeagency.com\/en\/oakley\/","title":{"rendered":"Oakley"},"content":{"rendered":"
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PORTFOLIO<\/p>\r\n <\/a>\r\n <\/div>\r\n

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Oakley<\/h1>\r\n\r\n <\/div>\r\n
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2025-2026<\/p>\r\n <\/div>\r\n

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Photo & Video Production<\/p>

CREATIVE CONTENT STRATEGY<\/p> <\/div>\r\n <\/div>\r\n

Can we promote a new Italian physical store exclusively on a global TikTok channel?<\/h2>\n

Oakley is a cool, iconic brand. That Generation Z and Alpha really like because it's clean, technical. A brand that represents them innately and that, for this reason, decided to open a new store in the center of Milan, promoting it exclusively with social content directed to its primary targets.<\/p>\n<\/div>\r\n <\/div>\r\n\r\n\r\n\n\n \r\n

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Sure, as long as it doesn't look like a paid promotion.<\/h3>

We enthusiastically embraced this challenge, finding a simple and direct answer, and precisely for this reason right. And the answer was \"Of course yes.\"<\/p>\n

TikTok is used by the brand's elective targets as a broadcaster, a search engine, a continuous stimulus for new insights. In short, the perfect container for a series of fresh and immediate creative content, outside the box. Exactly like Oakley.<\/p>\n

A new way of doing drive to store, holding only one thread in the right courtyard between the brand's language and that of its audience.<\/p>\n <\/div>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n\r\n\n\n \r\n

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