{"id":767,"date":"2023-03-03T12:07:22","date_gmt":"2023-03-03T11:07:22","guid":{"rendered":"https:\/\/www.maybeagency.com\/?p=767"},"modified":"2026-04-16T15:33:38","modified_gmt":"2026-04-16T13:33:38","slug":"ippodromo-di-varese","status":"publish","type":"post","link":"https:\/\/www.maybeagency.com\/en\/ippodromo-di-varese\/","title":{"rendered":"Ippodromo di Varese"},"content":{"rendered":"
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PORTFOLIO<\/p>\r\n <\/a>\r\n <\/div>\r\n

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Ippodromo di Varese<\/h1>\r\n\r\n <\/div>\r\n
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2022<\/p>\r\n <\/div>\r\n

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Brand Identity<\/p>

Creative Campaign<\/p>

Social Media Management<\/p>

WEBSITE<\/p> <\/div>\r\n <\/div>\r\n

How do you refresh the image of a historic institution without betraying what it represents?<\/h2>\n

A historic structure for horse racing and for the city of Varese that needed to reposition itself as a new gathering space, cradle of integrated events and activities. A place that carries decades of history, tradition, memories. But that also had to speak to those who have never seen a live race.<\/p>\n

The challenge? Combining solidity and prestige with an up-to-date image. Maintaining the link with the past but representing the relationship between people, primarily, but especially the direct one between the new space and the city.<\/p>\n<\/div>\r\n <\/div>\r\n\r\n\r\n\n\n \r\n

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Keeping together those who have always been there and those who will come tomorrow.<\/h3>

A project that started from a blank sheet that maintains the link with the past but aims to represent the relationship between people, primarily, but especially the direct one between the new space and the city.<\/p>\n

The challenge of the rebranding activity was to find a way to unite these \"identities, \" between past and present, with a new, fresh, and modern trait, that would lay the foundations to remain stable over time. We did it with courage and respect for history, in a process that involved the image but also the new site, the launch campaign, and the management of social channels.<\/p>\n

We didn't erase tradition. We brought it into the present. With a logo that looks ahead while maintaining roots, with a campaign that spoke to both enthusiasts and those who don't even know how a race works, with social content that told of a living, contemporary, accessible place.<\/p>\n <\/div>\r\n \r\n \r\n \r\n \r\n <\/div>\r\n\r\n\r\n\n\n \r\n

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