adm@maybe | 7 March 2023 PORTFOLIO Disobey 2021 Brand IdentityCreative CampaignPhoto & Video ProductionSocial Media Management How do we tell people what no one really wants to hear? Because, let's face it, we're full of opinions, but when it comes to important things... we don't know shit. Let's say admitting it is the first step to finding an answer. With Jake La Furia and Il Terzo Segreto di Satira, we asked ourselves how to transform this doubt into a pop, intelligent, and impossible-to-ignore format. Disobey. A project that combines over-the-top irony, uncomfortable questions, and real data to tell (finally) what we can't afford not to know. An ironic, brazen, shamelessly honest voice. Because to get to the point, sometimes you have to remove everything else. We knew the audience didn't need another piece of content. They needed a jolt, something that would question what they think they know. Questions capable of opening new conversations, instead of closing them. So we created: a visual identity that doesn't ask permission, a format written like a punch on the table, and a production that mixes entertainment and information without missing a beat. Then we brought everything online: Instagram, YouTube, social ads, digital PR. Episode after episode, question after question, Disobey became what it was meant to be: an invitation to doubt, to laugh, to think. To never settle for the first answer. Because answers only come when someone has the courage to ask the right question.