adm@maybe | 9 March 2023 PORTFOLIO Domino 2021 Social Media Management How do you creatively sell someone who has made creativity their profession? Together with Il Terzo Segreto di Satira, we handled the social launch of Domino. A new project by the Milanese collective created to give life to a feature film that could be previewed only through social networks. The paradox? When the product IS already creativity, how the hell do you promote it without seeming banal? How do you tell stories that talk about storytelling? How do you sell satire to those who make satire for a living? Build a campaign that is itserlf part of the work. In addition to creating the logo and payoff, we developed a campaign on Instagram, Facebook, and YouTube through a coordinated strategy of organic activity, social ads, and digital PR. Without explaining what Domino was, we showed "A series of serious stories" playing with the protagonists' phrases, those that make you laugh but also reflect. Those you stop to reread or share because "damn, it's true." Content that works as narrative pills, that builds curiosity without revealing everything, that makes you want to see where it goes.