adm@maybe | 10 March 2023 PORTFOLIO Ferro del Mestiere 2022 Brand IdentityPhoto & Video ProductionSocial Media Management How do you think from scratch about a rap album? A new album for one of the undisputed masters of rap. Our creative mark to decide how Jake La Furia should put his face on it. To select with which "tools" someone who has been teaching this genre for twenty years could comfortably continue to do so. You just have to look around and say what you see. For the creative work, it was about realizing a dream, being able to think about the container of Jake La Furia's art from idea to name, from graphic treatment to set. We didn't chase trends, we listened to the music and built a visual identity that spoke Jake's language: raw, direct, no frills. The vinyl red as blood. The cover that needs no explanation. The symbol that becomes a brand. "Ferro del Mestiere" is not just a title. It's exactly what we did: select the right tools, use them properly, and let the music do the rest.