Maybe_admin | 4 May 2023 PORTFOLIO Il Cortile di Lorenzo 2021 – 2023 Brand IdentityCreative CampaignPhoto & Video ProductionSocial Media Management What happens when an ambitious cocktail bar is run by guys who are the age of your "wrong" customers? The market says: premium = mature, young = cheap. Lorenzo and his team responded: "what if we made a place where you drink well, run by people in their twenties who know exactly what they want?" An intimate and reserved courtyard, a classy environment where you can sip refined drinks. Il Cortile di Lorenzo is a young and ambitious project that broke all the unwritten rules of premium hospitality. And we had to build an image that told exactly this. An identity that doesn't ask permission to be young and premium at the same time. We gave shape to Il Cortile di Lorenzo from day zero together with its founder, taking care of the logo, corporate identity, and design of all communication elements of the cocktail bar. Not a restyling. Not an adjustment. Everything from scratch, exactly as it should be. We managed digital communication and collateral initiatives of the venue, particularly focusing on quality video productions. Because a place like this isn't told with stock photos or Instagram filters. It's told by showing what it is: real class, managed by people who know what's beautiful and well-made, regardless of age. Every piece of content spoke the language of those who know how to recognize what makes the difference. Every video told the attention to detail. Every post positioned Il Cortile exactly where it should be: among the best, period.