Lega Basket Serie A

Photo/Video Productions


For the 50th anniversary of the LBA it was necessary to think of different contents that would tell the world why basketball is a completely different sport.
We created and directed the TV commercial, in collaboration with Infront, combining the values of basketball with a fresh and international image.
But an important championship like Lega Basket Serie A could not start without a unique and exclusive trophy. For this trophy we have created a video content that includes all the phases of the making of, from the first idea on a sketch to the actual realization in one of the most iconic places in world sport.