adm@maybe | 9 March 2026 PORTFOLIO Nicolò Martinenghi 2022 – 2025 Brand IdentityPhoto & Video ProductionSocial Media Management What do you do when you have a future Olympic champion in your hands and you know everyone will discover him only in a few years? Because, let's face it, it's easy to tell the story of someone who has already won everything. But telling the story of someone building their legend, before the world realizes it? Definitely another story. Nicolò Martinenghi is an extremely talented Italian swimmer, world and European champion 2022, bronze medalist at Tokyo 2020 but above all recent Olympic Gold at Paris 2024 in his specialty, 100m breaststroke. In the past we liked to say you'll hear about him often in the future, but you already know this. Transfer explosive talent into content that speaks his language. For him we took care of image, social media, and transferring his talent into good content. To do this, we enriched our support in organic social management and programming with the production of quality photo/video content, to be adequately mixed with numerous sponsorship activities. Few celebratory posts. Little rhetoric. A lot of Nicolò. His personality, his approach to life inside and outside the pool. Moments of tension before the race, laughter with teammates, the fatigue of training without filters. We built a narrative that wasn't afraid to also show the human side of someone who wins gold medals. Because audiences don't attach to records but to the person behind them. The result? An authentic social presence. A champion who is also a real person, someone you can identify with even if you've never touched an Olympic pool.