Maybe_admin | 9 March 2026 PORTFOLIO Ramazzotti 2022 – 2025 Creative CampaignPhoto & Video ProductionPACKAGING DESIGNUX-UI DESIGN How do you rethink the packaging of an Italian icon? Ramazzotti is Ramazzotti. A brand that has existed since 1815, that's in every bar in Italy, that has crossed generations. Touching such a bottle means taking on an enormous responsibility: making it more sustainable without losing its identity. The challenge was as technical as it was aesthetic. A new bottle was needed that would significantly reduce environmental impact, but that would continue to be recognizable at first glance. Rethink everything while maintaining the essence. We worked on the complete packaging redesign for Sambuca Ramazzotti. The choice to have the campaign say "Same sambuca, new pack" was already a declaration of intent: inside there's always the Sambuca you know, outside there's the commitment to a better future. A sambuca that remains good but becomes sustainable, since the bottle significantly reduces its environmental impact without compromising on quality. We also took care of the new website, where every visual element tells this evolution: where traditional packaging meets contemporary sustainability. The result holds together history and future, tradition and innovation. A project that demonstrates a simple thing: you can change while remaining yourself.