adm@maybe | 9 March 2026 PORTFOLIO Step Out 2024-2025 Brand IdentityPhoto & Video ProductionSocial Media Management How do you build a project around an athlete without making it look like yet another personal brand of a famous player? Because, let's face it, we've seen (and done) too many. Logos with initials, self-promotional content, the usual champion rhetoric. All already seen, all already forgotten. But Awudu Abass is not just a top-level athlete in Italian and international basketball. He was a protagonist of the Italian national team, and above all the editor of a podcast and lifestyle project that deserved something completely different. A unique project in the sports world. Which then paved the way for all the others. We didn't build a personal brand. We helped grow Step Out: a platform that talks about basketball, fashion, and lifestyle hosted in a completely innovative way for the Italian market by a professional athlete still active. Between a live episode and a tournament on the court, Abi Abass gathered around him a strong and loyal community of basketball and fashion enthusiasts, without disdaining an attentive and profound look at the world around us. In this phase of Step Out, we took care of everything: from brand identity restyling, to social content and photo and video productions that tell real stories. No poses. No filters. Just its host and his vision of storytelling. Thanks to his approach, Step Out made history and, from there on, podcasts by professional athletes sprouted like mushrooms. In other words: it doesn't matter to let people know you're the best, it's enough to be sure to inspire even just one other person in the world around you.