Ippodromo di Varese

Brand Identity

Creative Campaign



An historic structure for horse racing and for the city of Varese that needed to reposition itself as a new meeting place, cradle of integrated events and activities.
A project that started from a blank sheet that maintains the link with the past but aims to represent the relationship between people and a new space and the city.

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Logo design / Launch campaign / SMM / Adv

The challenge of the rebranding activity was to find a way to join these "identities", between past and present, with a new, fresh and modern trait. We did it with courage and respect for history, in a process that concerned the image but also the new site, the launch campaign and the management of social channels.

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